Report metrics and dimensions

Bid Performance Report

The Bid Performance Report allows users to see information about their bids and win rates, broken down along similar dimensions used in other Performance Reports. It allows customers, to answer questions like:

What is my win rate for this Line Item / Campaign / Advertiser?
How often am I bidding?
How did increasing or decreasing my bid price affect my win rates?

Included Metrics:

Total Bids
Average Bid Price (in CPM)
Total Impressions
Win Rate (impressions / bids)

Please note that only bids submitted to the exchanges will be counted in the Bid Performance Report.

These metrics can be aggregated across most dimensions in other reports e.g. at the advertiser, campaign, line item and creative levels.

Fields


Hour	HH:00
Day	YYYY-MM-DD
Month	Month Name
Year	YYYY
Advertiser ID	AIDEM Advertiser ID
Advertiser Name	AIDEM Advertiser Name
Campaign ID	AIDEM Campaign ID
Campaign Name	AIDEM Campaign Name
Line Item ID	AIDEM Line Item ID
Line Item Name	AIDEM Line Item Name
Creative ID	AIDEM Creative ID
Creative Name	AIDEM Creative Name
Campaign Alternative ID	Customer Campaign ID (Alternative ID field in Buzz)
Line Item Alternative ID	Customer Line Item ID
Advertiser Alternative ID	Customer Advertiser ID
Inventory Source ID	The full list of inventory sources available can be found here for desktop and here for mobile
Placement Type	Placement type of the impression (banner, video, banner and video, native, unknown)
Bid Modifier ID	AIDEM Bid Modifier ID
Bid Modifier Name	AIDEM Bid Modifier Name
Data Center	Data Center Utilised
Ads_text Code	Ads_text Response
Account ID	Account ID of Buzz key
Seat ID	Seat ID
light Name	AIDEM Flight Name
Flight ID	AIDEM Flight ID

Metrics


Average Bid Price	Average bid price in CPM
Bids	Number of bids submitted to exchange(s)
Impressions	Number of impressions counted
Win rate	Expressed as a percentage (Number of Impressions/Number of Bids)

Conversion Report

Dimensions


Day	YYYY-MM-DD - Based on time of conversion.
Month	Month name
Year	YYYY
Advertiser ID	AIDEM Advertiser ID
Advertiser Name	AIDEM Advertiser Name
Event ID	AIDEM Event ID
Event Name	AIDEM Event Name
Account ID	AIDEM Account ID
City Code	City Code
City	City Name
Country Code	Country Code
Country	Country Name
Metro/DMA Code	Metro/Demographic Market Area Code
Metro/DMA	Metro/Demographic Market Area Name
Region/State Code	Region/State Code
Region/State	Region/State Name
Zip	Zip Code

Measures


Count	Number of conversions that have been attributed to a AIDEM line item. Note that the date for the count is based on time of conversion and not the time of impression (like in the Performance Report).
Order	The number of items purchased as part of the conversion
Value	This is the default value (in U.S. dollars) that a conversion event is worth to you. The value will only be used if a value is not present in the event tag.

Domain Report

Dimensions


Day	YYYY-MM-DD
Month	Month name
Advertiser ID	AIDEM Advertiser ID
Advertiser Name	AIDEM Advertiser Name
Campaign ID	AIDEM Campaign ID
Campaign Name	AIDEM Campaign Name
Line Item ID	AIDEM Line Item ID
Line Item Name	AIDEM Line Item Name
Creative ID	AIDEM Creative ID
Creative Name	AIDEM Creative Name
Domain	Domain of the site where you ad ran, like www.nike.com
Inventory Source	Ex: INDEX, AIDEM
Flight Name	AIDEM Flight Name
Flight ID	AIDEM Flight ID

Measures


Spend	In USD $0.00
CPM	Cost per 1000 impressions - in USD
Impressions	Number of impressions counted
Clicks	Number of clicks counted
CTR	Click Through Rate - number of clicks over number of impressions
Video Plays	Number of video plays
Video Q1s	Number of videos that played to at least 25% completion
Video Midpoints	Number of videos that played to at least 50% completion
Video Q3s	Number of videos that played to at least 75% completion
Video Complete Percent	Percentage of video completed by user
Video Skips	Number of video skips performed
Video Completes	Number of videos that played to 100% completion
vCPM	The CPM calculated against viewable impressions
Viewable Impressions	The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability %	Viewable Impressions / Total Impressions counted by AIDEM
Measurable Imp %	Measurable Impressions / Total Impressions counted by AIDEM
Viewability/Measurability %	Viewable Impressions / Measurable Impressions
Viewable Seconds	Total number of seconds that were viewable
Average Viewable Seconds	Viewable Seconds / Viewable Impressions
Conversions	Number of conversions
Conversion Value	In USD $0.00
Conversion Orders	In USD $0.00
Spend per Conversion	Cost per Conversion

Events Report

The Events Report allows users to quickly monitor Event tags that are placed to track conversions. It supports several use cases such as:

Quickly verify that an Event tag is properly implemented on a customer's page and is correctly calling AIDEM DSP.
Monitor the last time an Event tag fired to check the tag is still active on a customer’s site.
Calculate an achievable KPI using organic conversions as a benchmark.

Included Metrics

Event Tag Fire Count
Event Order
Event Value

Please note that these metrics show the total number of times the Event tag was called. To see only attributed conversions, please use the ‘Conversions’ measure in alternative Report Builder reports.

Fields


Hour	HH:00
Day	YYYY-MM-DD
Month	Month Name
Year	YYYY
Advertiser ID	AIDEM Advertiser ID
Advertiser Name	AIDEM Advertiser Name
Advertiser Alternative ID	Customer Advertiser ID
Account ID	Account ID of Buzz key
Account Name	AIDEM Account Name
Event ID	AIDEM Event ID
Event Name	AIDEM Event Name
Event Type	Postback or Non-postback

Metrics


Event Tag Fire Count	Total count of events tag fired
Event Order	In USD $0.00
Event Value	In USD $0.00

Geography Report

Dimensions


Account ID	AIDEM Account ID
Day	YYYY-MM-DD
Campaign ID	AIDEM Campaign ID
Campaign Name	AIDEM Campaign Name
Line Item ID	AIDEM Line Item ID
Line Item Name	AIDEM Line Item Name
Creative ID	AIDEM Creative ID
Creative Name	AIDEM Creative Name
Month	Month Name
Year	YYYY
City Code	City Code
City	City Name
Country Code	Country Code
Country	Country Name
Metro/DMA Code	Metro/Demographic Market Area Code
Metro/DMA	Metro/Demographic Market Area Name
Region/State Code	Region/State Code
Region/State	Region/State Name
Flight Name	AIDEM Flight Name
Flight ID	AIDEM Flight ID

Measures


Spend	In USD $0.00
Impressions	Number of impressions counted
Clicks	Number of clicks counted
Video Plays	Number of video plays
Video Q1s	Number of videos that played to at least 25% completion
Video Midpoints	Number of videos that played to at least 50% completion
Video Q3s	Number of videos that played to at least 75% completion
Video Completes	Number of videos that played to 100% completion
Video Skips	Number of video skips performed
CTR	Click Through Rate - number of clicks over number of impressions
Video Complete Percent	Percentage of video completed by user
CPM	Cost per 1000 impressions - in USD
Measurable Impressions	The number of impressions where viewability was measurable
vCPM	The CPM calculated against viewable impressions
Viewable Impressions	The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability %	Viewable Impressions / Total Impressions counted by AIDEM
Measurable Imp %	Measurable Impressions / Total Impressions counted by AIDEM
Viewability/Measurability %	Viewable Impressions / Measurable Impressions
Viewable Seconds	Total number of seconds that were viewable
Average Viewable Seconds	Viewable Seconds / Viewable Impressions
Conversions	Number of Conversions

Inventory Report

Dimensions


Day
Year
Month
Advertiser ID
Advertiser Name
Campaign ID
Campaign Name
Line Item ID
Line Item Name
Creative ID
Creative Name
Content Categories
Content Language
Interstitial
Inventory Source
Deal ID
Placement
Site ID
Site Name
Account ID
Day
Year
Campaign Alternative ID
Creative Alternative ID
Line Item Alternative ID
Advertiser Alternative ID
Placement Type
Ads_text Code
Publisher ID
Auction Type
Flight Name
Flight ID

Measures


Spend	In USD $0.00
CPM	Cost per 1000 impressions - in USD
Impressions	Number of impressions counted
Clicks	Number of clicks counted
CTR	Click Through Rate - number of clicks over number of impressions
Video Plays	Number of video plays
Video Q1s	Number of videos that played to at least 25% completion
Video Midpoints	Number of videos that played to at least 50% completion
Video Q3s	Number of videos that played to at least 75% completion
Video Complete Percent	Percentage of video completed by user
Video Completes	Number of videos that played to 100% completion
Video Skips	Number of video skips performed
Conversions	Number of conversions
Conversion Value	In USD $0.00
Conversion Orders	In USD $0.00
vCPM	The CPM calculated against viewable impressions
Viewable Impressions	The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability %	Viewable Impressions / Total Impressions counted by AIDEM
Measurable Imp %	Measurable Impressions / Total Impressions counted by
Viewability/Measurability %	Viewable Impressions / Measurable Impressions
Viewable Seconds	Total number of seconds that were viewable
Average Viewable Seconds	Viewable Seconds / Viewable Impressions
Video Companion Views	Number of companion views
Video Companion Clicks	Number of companion clicks
Video Companion CTR	Companion click-through rate

Performance Report

Dimensions


Hour	YYYY-MM-DD HH:00 - Based on the bid time for the impression.
Day	YYYY-MM-DD
Month	Month name
Year	YYYY
Advertiser ID	AIDEM Advertiser ID
Advertiser Name	AIDEM Advertiser Name
Campaign ID	AIDEM Campaign ID
Campaign Name	AIDEM Campaign Name
Line Item ID	AIDEM Line Item ID
Line Item Name	AIDEM Line Item Name
Creative ID	AIDEM Creative ID
Creative Name	AIDEM Creative Name
Inventory Source ID	The full list of inventory sources available can be found here
Deal ID	AIDEM Deal ID
Account ID	AIDEM Account ID
Size	Creative Dimensions - width x height
Environment Type	APP WEB UNKNOWN
Campaign Alternative ID	Customer Alternative Campaign ID
Creative Alternative ID	Customer Alternative Creative ID
Line Item Alternative ID	Customer Alternative Line Item ID
Advertiser Alternative ID	Customer Alternative Advertiser ID
Currency	Currency of the line item
Placement Type	Placement type of the impression (banner, video, banner and video, native, unknown)
Seat Type	Seat type of campaign (customer or AIDEM billable)
Bid Modifier ID	AIDEM Bid Modifier ID
Bid Modifier Name	AIDEM Bid Modifier Name
Ads_text Code	Ads.txt response or error code
Auction_type	Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules.
Advertiser Domain	AIDEM Advertiser Domain
Video Duration	Duration of video on video
Advertiser Category	IAB category AIDEM advertiser belongs to.
Flight Name	AIDEM Flight Name
Flight ID	AIDEM Flight ID
Event ID¹	AIDEM Event ID
Event Alternative ID¹	AIDEM Event Alternative ID
Event Name¹	AIDEM Event Name

When adding these fields to a report you can see both impression and conversion data broken down by event-level information. However, any metric related to an impression event (e.g., impressions, video activities, associated clicks, etc.) has the potential to be duplicated when grouping by Event Dimensions as overlapping data may be shown in more than one row.

Measures


Spend	Media Spend + Vendor Fees in USD$ (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the Line Item. If 'Spend' is selected, this will equal 'Media Spend')
Media Spend	Billable Spend on Media: Inventory Cost + Discrepancy allowance + AIDEM Media Seat Fee in USD$
Inventory Cost	Exchange clearing price in USD$
CPM	Cost per 1000 impressions - in USD
Impressions	Number of impressions counted
Clicks	Number of clicks counted
CTR	Click Through Rate - number of clicks over number of impressions
Video Plays	Number of video plays
Video Q1s	Number of videos that played to at least 25% completion
Video Midpoints	Number of videos that played to at least 50% completion
Video Q3s	Number of videos that played to at least 75% completion
Video Complete Percent	Percentage of video completed by user
Video Completes	Number of videos that played to 100% completion
Video Skips	Number of video skips performed
Conversions	Number of conversions. Note that the timeframe will be based on the bid time for the impression, and not the time of conversion like in the Conversion Report.
Conversion Value	In USD $0.00
Conversion Orders	In USD $0.00
Clickthrough Conversions	User was served an impression and clicked the ad within the clickthrough window prior to triggering the event. Cookie-based AIDEM attribution only.
Viewthrough Conversions	The user was served an impression within the viewthrough window and did not click the ad in the clickthrough window prior to triggering the event. Cookie-based AIDEM attribution only.
Postback Conversions	Customer or Postback vendor provided AIDEM an Auction ID to assign credit for a conversion. Provided by a non-AIDEM party via Postback endpoint.
Spend Per Conversion	In USD $0.00
Revenue	In USD $0.00
Gross Margin	Revenue - spend, in USD $0.00
Gross Margin Percent	Percentage of gross margin of total spend in USD $0.00
Vendor Fees	In USD $0.00. Includes AIDEM Ad Serving Fees, where the vendor name is "AIDEM".
Net Margin	In USD $0.00
Net Margin Percent	In USD $0.00
Viewable Impression	The number of impressions where at least 50% of an ad was in-view for more than a second
Measurable Impression	The number of impressions where viewability was measurable
vCPM	The CPM calculated against viewable impressions
Viewability %	Viewable Impressions / Total Impressions counted by AIDEM
Measurable Imp %	Measurable Impressions / Total Impressions counted by AIDEM
Viewability/Measurability %	Viewable Impressions / Measurable Impressions
Viewable Seconds	Total number of seconds that were viewable
Average Viewable Seconds	Viewable Seconds / Viewable Impressions
Video Companion Views	Number of views of the video companion (Only VAST Inline)
Video Companion Clicks	Number of clicks on the video companion (Only VAST Inline)
Video Companion CTR	Number of clicks of the video companion over number of impressions of the video companion (Only VAST Inline)

Platform Report

Dimensions


Day	YYYY-MM-DD
Month	Month Name
Year	YYYY
Advertiser ID	AIDEM Advertiser ID
Advertiser Name	AIDEM Advertiser Name
Campaign ID	AIDEM Campaign ID
Campaign Name	AIDEM Campaign Name
Line Item ID	AIDEM Line Item ID
Line Item Name	AIDEM Line Item Name
Creative ID	AIDEM Creative ID
Creative Name	AIDEM Creative Name
Browser	Browser Type; -1 if unknown
Browser Version	Browser version number
Javascript Enabled	0 if no; 1 if yes; -1 if unknown
Platform OS	Platform Operating System, i.e. iOS
Platform OS Version	Platform Operating System version, i.e. 6. -1 if unknown
Inventory Source	Ex: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX, UNKNOWN
Account ID	AIDEM Account ID
Device Make	Device Manufacturer
Device Model	Device Model Code
Device Type	Device Type (e.g. MOBILE, TABLET, PC)
Placement Type	Placement type of the impression (banner, video, banner and video, native, unknown)
Flight Name	AIDEM Flight Name
Flight ID	AIDEM Flight ID

Measures


Spend	In USD $0.00
CPM	Cost per 1000 impressions - in USD
Impressions	Number of impressions counted
Clicks	Number of clicks counted
CTR	Click Through Rate - number of clicks over number of impressions
Video Plays	Number of video plays
Video Q1s	Number of videos that played to at least 25% completion
Video Midpoints	Number of videos that played to at least 50% completion
Video Q3s	Number of videos that played to at least 75% completion
Video Complete Percent	Percentage of video completed by user
Video Completes	Number of videos that played to 100% completion
Video Skips	Number of video skips performed
vCPM	The CPM calculated against viewable impressions
Viewable Impressions	The number of impressions where at least 50% of an ad was in-view for more than a second
Viewability %	Viewable Impressions / Total Impressions counted by AIDEM
Measurable Imp %	Measurable Impressions / Total Impressions counted by AIDEM
Viewability/Measurability %	Viewable Impressions / Measurable Impressions
Viewable Seconds	Total number of seconds that were viewable
Average Viewable Seconds	Viewable Seconds / Viewable Impressions
Conversions	Number of conversions

Vendor Report

Dimensions


Day	YYYY-MM-DD
Advertiser ID	AIDEM Advertiser ID
Advertiser Name	AIDEM Advertiser Name
Campaign ID	AIDEM Campaign ID
Campaign Name	AIDEM Campaign Name
Line Item ID	AIDEM Line Item ID
Line Item Name	AIDEM Line Item Name
Vendor ID	AIDEM Vendor ID
Vendor Fee Name	AIDEM Vendor Fee Name
Account ID	AIDEM Account ID
Vendor Name	AIDEM Vendor Name
Flight Name	AIDEM Flight Name
Flight ID	AIDEM Flight ID

Measures


Spend	In your default currency
Vendor Fees	In your default currency
Impressions	Number of impressions counted
Vendor Fees USD	In USD
Spend USD	In USD