High quality traffic is one of the guarantees of the Aidem DSP. To reach this goal Aidem filters the incoming impressions and tags them appropriately in order to avoid bidding on fraudolent traffic.
Fraudolent traffic is tagged through Segments, which are then excluded through Line Item targeting. This is visible in the User section of Line Items' targeting.
A number of Segments are activated by default in every single Line Item to filter out fraudolent traffic. The segments used to filter out fraudolent traffic can be deactivated only through formal request.
You can read more about Segments in Line Item Targeting.
AIDEM Segment Categories
Aidem provides the following Segment Categories purely for convenience. Segments Categories are only used to sort the various Segments according to their function.
|GIVT||General Invalid Traffic: routine, self-identifying bots, and crawlers|
|SIVT||Sophisticated Invalid Traffic: suspected bots masquerading as legitimate users|
|QOL||Quality of life: improvement on the quality of inventory|
|Crawlers [EXC]||GIVT||Identified Crawlers||YES|
|Datacenters [EXC]||GIVT||Traffic coming through datacenters||YES|
|Residential Proxies [EXC]||SIVT||Identified residential proxies||YES|
|Proxies [EXC]||SIVT||Traffic coming through proxies||YES|
|VPN [EXC]||SIVT||Traffic coming through known VPNs||YES|
|In App Web Views [EXC]||QOL||In App Web Views||YES|
|Direct Sellers [INC]||QOL||Traffic coming directly from publishers (without intermediaries)||NO|
|Refreshing Ad Slots [EXC]||QOL||Automatically refreshing ad slots||YES|
|Reward Content [EXC]||QOL||Traffic obtained through rewards (such as in-app currency)||YES|
|Arbitrage [EXC]||QOL||Arbitrage is a technique used by publishers to get low-quality website visitors to click on high-value adverts||YES|
|Invalid Auction Data [EXC]||QOL||Impressions with incomplete data||NO|
|Page Level Freq Cap [INC]||QOL||Avoid bidding more than one impression on the same page||NO|