Introduction

Enforcer Overview

The Enforcer is a tool used to ensure the best marketing practices are applied to all objects throughout the DSP.

Enforced Settings

The following settings are applied by default to every Account and Advertiser in the DSP. Exclusions can be made through explicit request to the client service team.

Object levelFieldValueWhen is the constraint applied
CampaignBudget typeSpend with vendor feesAlways
Line ItemBudget typeSpend with vendor feesAlways
Line ItemBidding strategyOne of the with pacing variantsAlways
Line ItemPacingFlightsWhen flights are active
Line ItemPacingDailyWhen the line item has a daily budget
Line ItemPacingLifetimeAny other case
Line ItemUser TimezonesThe value must agree with the Geo module in the targeting expressionAlways
Targeting ExpressionEnvironment TypeWebWhen the associated Line Item is a banner
Targeting Expressionads.txtAuthorized and directWhen the associated Line Item is a banner
Targeting ExpressionInventory SourceIndex ExchangeWhen the associated Line Item is a banner
Targeting ExpressionInventory SourceFreewheelWhen the associated Line Item is a video
Targeting ExpressionTime6AM to 11.59PMAlways

Other Settings

Across all the Accounts and Advertisers a few objects will be created for management and/or convenience purposes.

  • Vendor fees
    • AdServer Banner: Aidem Adserver Banner fee.
    • AdServer Video: Aidem Adserver Video fee.
    • USD FX: currency conversion fee.
    • Technology Fee: global fee.
  • Advertiser Segments
    • Various segments used to build retargeting audiences.
  • Events
    • Various events connected to the aforementioned segments.
  • Shared Segments
    • Segments used to exclude invalid traffic at the Targeting Expression level.