The Enforcer is a tool used to ensure the best marketing practices are applied to all objects throughout the DSP.
The following settings are applied by default to every Account and Advertiser in the DSP. Exclusions can be made through explicit request to the client service team.
|Object level||Field||Value||When is the constraint applied|
|Campaign||Budget type||Spend with vendor fees||Always|
|Line Item||Budget type||Spend with vendor fees||Always|
|Line Item||Bidding strategy||One of the with pacing variants||Always|
|Line Item||Pacing||Flights||When flights are active|
|Line Item||Pacing||Daily||When the line item has a daily budget|
|Line Item||Pacing||Lifetime||Any other case|
|Line Item||User Timezones||The value must agree with the Geo module in the targeting expression||Always|
|Targeting Expression||Environment Type||Web||When the associated Line Item is a banner|
|Targeting Expression||ads.txt||Authorized and direct||When the associated Line Item is a banner|
|Targeting Expression||Inventory Source||Index Exchange||When the associated Line Item is a banner|
|Targeting Expression||Inventory Source||Freewheel||When the associated Line Item is a video|
|Targeting Expression||Time||6AM to 11.59PM||Always|
Across all the Accounts and Advertisers a few objects will be created for management and/or convenience purposes.
- Vendor fees
- AdServer Banner: Aidem Adserver Banner fee.
- AdServer Video: Aidem Adserver Video fee.
- USD FX: currency conversion fee.
- Technology Fee: global fee.
- Advertiser Segments
- Various segments used to build retargeting audiences.
- Various events connected to the aforementioned segments.
- Shared Segments
- Segments used to exclude invalid traffic at the Targeting Expression level.