Introduction
The Enforcer ensures best practices are applied to Campaigns & Line Items throughout the DSP. It's enabled by default, and most enforcement can be disabled by asking your Account Manager.
Enforced Settings
| Object level | Field | Enforced Value |
|---|---|---|
| Campaign | Budget type | Spend with vendor fees |
| Line Item | Budget type | Spend with vendor fees |
| Line Item | Bidding strategy | One of: -Flat CPM-CPC Goal-CPA Goal |
| Line Item | Pacing | One of: -Daily (need daily budget)-Lifetime (default)-Flight (need flights) |
| Line Item | User Timezones | Automatically extracted from the Geo Targeting module values. |
| Targeting Expression | Environment Type | One of: -Web-App-Web+App (default) |
| Targeting Expression | ads.txt | Authorized Direct Sellers |
| Targeting Expression | Inventory Source | Any combination of: -AIDEM-Index Exchange-Freewheel-Equativ-OpenX-Magnite (Rubicon)-XandrDefault for Banner: AIDEM + Index Exchange + Equativ + OpenX + Magnite (Rubicon) + XandrDefault for Video: AIDEM + FreeWheel |
| Targeting Expression | Time | 6AM to 11.59PM in the User Timezone |
| Targeting Expression | Segments | All anti GIVT+SIVT segments enabled |
Other Settings
Across all the Accounts and Advertisers a few objects will be created for management and/or convenience purposes.
- Vendor fees
- AdServer Banner: Aidem Adserver Banner fee.
- AdServer Video: Aidem Adserver Video fee.
- USD FX: currency conversion fee.
- Technology Fee: global fee.
- Advertiser Segments
- Various segments used to build retargeting audiences.
- Events
- Various events connected to the aforementioned segments.