PreBid BidResponse

Fields

FieldTypeDescription
cf_latitudeFloat; optionalLatitude of the incoming request, e.g. 30.27130
cf_longitudeFloat; optionalLongitude of the incoming request, e.g. -97.74260
cf_coloString; optionalThe three-letter airport code (e.g. ATX, LUX) representing the colocation which processed the request
cf_asnInteger; optionalThe Autonomous System Number (ASN) of the request, e.g. 395747
cf_countryString; optionalThe two-letter country code of origin for the request. This is the same value as that provided in the CF-IPCountry header, e.g. "US"
cf_cityString; optionalCity of the incoming request, e.g. “Austin”.
cf_continentString; optionalContinent of the incoming request, e.g. “NA”
cf_postal_codeString; optionalPostal code of the incoming request, e.g. “78701”
cf_regionString; optionalIf known, the ISO 3166-2 name for the first level region associated with the IP address of the incoming request, e.g. “Texas”.
cf_region_codeString; optionalIf known, the ISO 3166-2 code for the first level region associated with the IP address of the incoming request, e.g. “TX”.
worker_cf_rayString; requiredThe Cf-Ray of the worker that handled the request
client_ipString; requiredThe ip of the request
timestampInteger; requiredThe timestamp of the request
dateString; requiredThe date of the request in the format YYYY-MM-DD
idString; requiredA unique identifier for this request, as indicated in the id field of the Bid Request Object.
Note: This must be equal to the value received in the bid request.
bididString; optionalTBD
bid_adidString; optionalTBD
bid_idString; requiredA unique identifier to represent this bid.
bid_impidString; requiredA unique identifier for this impression (indicated in the id field of the Impression Object); must be equal to the value received in the bid request.
bid_priceFloat; requiredThe bid price represented as cost per thousand impressions.
bid_catArray of Strings; optionalThe IAB Category of the Advertiser.
bid_cidString; optionalTBD
bid_cridString; optionalThe unique Creative ID
bid_dealidString; optionalA unique identifier to represent a deal.
bid_curstring; requiredThe currency of the bid response. For more information, see List of currencies.
bid_wInteger; requiredWidth of the creative in device-independent pixels.
bid_hInteger; requiredHeight of the creative in device-independent pixels.
bid_media_typeString; requiredOne of: banner, video.
bid_admString; requiredThe actual ad markup: XHTML if responding to a Banner Object; VAST URL if responding to a Video Object.
bid_meta_advertiser_domainsArray of strings; required
bid_burlString; requiredThe billing notice URL.
bid_dsp_idString; requiredThe DSP id.