Events

AIDEM Stream support the following events (case sensitive).

General

Website action	Description	Standard event code
Page view	A visit to a any page on your website.	`aidemstream('track', 'PageView');`
Add payment info	The addition of customer payment information during a checkout process.	`aidemstream('track', 'AddPaymentInfo');`
Add to cart	The addition of an item to a shopping cart or basket.	`aidemstream('track', 'AddToCart');`
Add to wishlist	The addition of items to a wishlist.	`aidemstream('track', 'AddToWishlist');`
Complete registration	A submission of information by a customer in exchange for a service provided by your business.	`aidemstream('track', 'CompleteRegistration');`
Contact	A telephone, SMS, email, chat or other type of contact between a customer and your business.	`aidemstream('track', 'Contact');`
Customise product	The customisation of products through a configuration tool or other application.	`aidemstream('track', 'CustomizeProduct');`
Donate	The donation of funds to your organisation or cause.	`aidemstream('track', 'Donate');`
Donate Recurring	Recurring donation funds to your organization or cause.	`aidemstream('track', 'DonateRecurring');`
Find location	When a person finds one of your locations via web, with an intention to visit.	`aidemstream('track', 'FindLocation');`
Initiate checkout	The start of a checkout process.	`aidemstream('track', 'InitiateCheckout');`
Lead	A submission of information by a customer with the understanding that they may be contacted at a later date.	`aidemstream('track', 'Lead');`
Purchase	The completion of a purchase.	`aidemstream('track', 'Purchase');`
Schedule	The booking of an appointment to visit one of your locations.	`aidemstream('track', 'Schedule');`
Search	A search performed on your website, app or other property.	`aidemstream('track', 'Search');`
Start trial	The start of a free trial of a product or service you offer.	`aidemstream('track', 'StartTrial');`
Submit application	The submission of an application for a product, service or programme that you offer.	`aidemstream('track', 'SubmitApplication');`
Subscribe	The start of a paid subscription for a product or service you offer.	`aidemstream('track', 'Subscribe');`
View content	A visit to a web page you care about.	`aidemstream('track', 'ViewContent');`

Telco

If you are a Telco, you can also leverage these events:

Website action	Description	Standard event code
Coverage Check	A submission of information by a customer to check service coverage.	`aidemstream('track', 'CoverageCheck');`
Call Me Back	A call back request by a customer with the understanding that they may be contacted by your business.	`aidemstream('track', 'CallMeBack');`
Click To Call	A customer initiated telephone, SMS, email, chat or other type of contact between a customer and your business.	`aidemstream('track', 'ClickToCall');`

Automotive

If you are an Automotive company, you can also leverage these events:

Website action	Description	Standard event code
Download Brochure	The download of a pdf. brochure.	`aidemstream('track', 'DownloadBrochure');`
Testdrive Request	The request for a trial of a car.	`aidemstream('track', 'TestdriveRequest');`
Dealer Lookup	The search for a car dealer.	`aidemstream('track', 'DealerLookup');`
Configurator Completion	Completion of the carline configuration	`aidemstream('track', 'ConfiguratorCompletion');`

Payloads

Every payload accepts an event_id field which must be a unique identifier of the transaction. For more information, see Conversion API.

Donate payload

Field	Type	Description
`price`	Number; Optional	The price of the Donate event
`currency`	String; Optional	The currency of the Donate event. For more information, see List of currencies.

Donate Example

<script>
    aidemstream('track', 'Donate', {price: 9.99, currency: 'USD'})
</script>

Donate Recurring payload

Field	Type	Description
`price`	Number; Optional	The price of the DonateRecurring event
`currency`	String; Optional	The currency of the DonateRecurring event. For more information, see List of currencies.

Donate Recurring Example

<script>
    aidemstream('track', 'DonateRecurring', {price: 9.99, currency: 'USD'})
</script>

Purchase payload

Field	Type	Description
`price`	Number; Optional	The price of the Purchase event
`currency`	String; Optional	The currency of the Purchase event. For more information, see List of currencies.
`units`	Number; Optional	The number of purchased items.
`order_id`	String; Optional	Unique order_id for conversions matching

Purchase Example

<script>
    aidemstream('track', 'Purchase', {price: 9.99, currency: 'USD', units: 3, order_id: 'test_value'})
</script>

Start trial payload

Field	Type	Description
`price`	Number; Optional	The price of the StartTrial event
`currency`	String; Optional	The currency of the StartTrial event. For more information, see List of currencies.

Start trial Example

<script>
    aidemstream('track', 'StartTrial', {price: 9.99, currency: 'USD'})
</script>

Field	Type	Description
`price`	Number; Optional	The price of the Subscribe event
`currency`	String; Optional	The currency of the Subscribe event. For more information, see List of currencies.

<script>
    aidemstream('track', 'Subscribe', {price: 9.99, currency: 'USD'})
</script>