DSP Data Feed
AIDEM Stream can be used to send data directly to the DSP, requiring no additional configuration, your Account Manager will take care of activation.
Stream can activate the following features (or a combination of these):
- Post-click Event measurement
- Post-view Event measurement
- Audience Building
If you request post-view measurement or Audience Building, Stream will add two cookies to the browser:
| Name | Domain | Expiration | Functionality |
|---|---|---|---|
| bitoIsSecure | bidr.io | 394 days | This cookie is used to check that the bito cookie is securely sent. |
| bito | bidr.io | 394 days | This cookie does not store directly personal information, but is based on uniquely identifying your browser and internet device to retarget a browser with digital advertising. |
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